H2 Global Group enters the Polish market and makes a significant strategic move. During several months of market research, it was found that more and more people among the professional public are becoming interested not only in the effects of hydrogen, but also in the possibilities of its practical use. And this is where several years of know-how in the form of unique products, devices and procedures, which are in demand on the Polish market, is beginning to be applied.
"The Polish market is very specific," says Tomas Ganger, the director of the Polish branch of H2 World Health & Beauty Company Polska, who has extensive management experience in this country. "We target the end customer with our products through Poland's numerous brick-and-mortar and online pharmacies, dental and other specialist clinics and medical spas, wellness hotels and private clinics," he adds.
In addition, it appears that the newly created unique "Hydrogen to Companies" concept is becoming highly sought after among managers and business owners who are aware of the need to take care of their employees and their physical and mental health, and are therefore investing in prevention.
Director Ganger believes that it is important to understand the specifics of each market and bring customers the right solution for their local needs.
The company has established its Polish headquarters in the town of Zory in the new KSSENON business and innovation centre in the Silesian Voivodeship. The centre is part of the Katowice Special Economic Zone. "We are honoured to have become part of the best economic zone in Europe for the last 7 years and the fourth best economic zone in the world. The Kssenon Business Accelerator in Zory combines in one place the support of companies with innovation, new technologies and education."
Official presentation at Beauty Forum and Hair
The final details are currently being fine-tuned ahead of the official presentation of the new Polish branch, which will take place on 14 and 15 September at the Beauty Forum and Hair trade fair in Warsaw. This trade fair is one of the most important events in the world of beauty and health care in Poland and offers an ideal platform to showcase our unique hydrogen solutions.
According to the new CEO, H2 Global Group already employs a team of sales and marketing professionals in Poland and plans a dynamic expansion in this market. "Our goal is to build a strong and flexible team in a short time to meet the needs of the demanding customer in Poland."
Goals for the future
All current activities are aimed at strengthening ties with Polish strategic partners, for whom the H2 Group brings a new growth opportunity with the penetration of its unique comprehensive hydrogen solution. "We see the Polish market and its potential as a challenge and an entry point into other fast-growing and strongly economically developing European markets," concludes Ganger.
Introduction photo source: Kssenon, Dominik Kołodziej
